In today’s musings, I want to share a few insights I’ve learned from being an artist and content creator, in hopes that you can apply them to marketing your cause:

I haven’t shared my Spirit and Thread Crochet identity with many professional peers in the past, because I feared that if others knew I designed and modeled clothes for young women I’d be perceived as “less professional” in my industry. I’m beginning to think that was my own internalized patriarchy controlling the narrative…

To the entrepreneurs and leaders resistant to digital change, I have some bad news for you…

In an era where online presence is a barometer for success, the question isn't whether to be on social media, but how effectively you can manage it.

When crafting fundraising appeals around the year-end holiday season, it's important to tap into values that resonate with donors during this special time. Below are some compelling themes that can inspire generosity. Which resonates most with you?

Whether it’s driven by the holiday spirit and generosity or by tax deductions, the data is clear: calendar year-end is a critical time for nonprofit fundraising. There is no better time than NOW to plan your strategic campaigns for November and December.

Here are a few tactics to consider…

As a fundraiser, copywriter, or marketer, you likely know storytelling is powerful. But do you understand the scientific reason for its effectiveness?

In a world overflowing with information and constant stimuli, our brains look for shortcuts when it comes to decision-making. Most of the time, we make choices rapidly and emotionally, without even realizing it. Let's dive into the fascinating world of mirror neurons, emotions, and the art of compelling narratives.

In a world that's gone digital, it's easy to forget the charm of good old-fashioned snail mail. Direct mail often requires a lower upfront investment, making it an accessible option for organizations with limited resources.

Year-end fundraising is a crucial time for nonprofits, and direct mail can be your secret weapon to achieve your fundraising goals. Here are four tips to help you optimize your year-end direct mail campaign:

In our digital age, I've heard vastly different perspectives on the power of social media. Some leaders don't think social media management is worth their time, and others expect a few Instagram posts to revolutionize their brand recognition.

So, which is true?

The answer, of course, is nuanced. Here’s why I believe high-quality social media content is worthwhile: