5 Lessons I’ve Learned from Two Years as a Fundraising and Marketing Consultant
This month marks two years of Spark Content! I’m so glad I took the leap.
Since then, I’ve had the honor of partnering with nonprofits, creatives, and purpose-driven businesses who are out there doing amazing, meaningful work. But along the way, I’ve also learned that running your own consultancy is equal parts empowering and humbling. Whether you’re considering going out on your own or you’re already in the thick of it, here are five lessons I’ve learned that might help you on your own journey.
1. It’s a Slow Burn
Here’s the truth no one tells you: leads take time.
Some of my clients reached out after following my work for over a year. Others started as a casual conversation, and only became clients many months later. In consulting, momentum often builds quietly and slowly in the background.
The best thing I’ve done is to show up consistently: creating value, being helpful, and staying connected. You never know which seed you plant today will become your next big client.
2. Ride the Waves
For me, consulting is seasonal, and the work tends to ebb and flow.
There are times when your inbox is overflowing, and others when you’re refreshing your calendar wondering what’s next. I’m learning to pace myself and not panic. When things are slow, I use the time to create content, upskill, or lean into creative projects. When it’s busy, I’m grateful for the abundance.
It’s a season, not a forever. Knowing this has helped me ride the waves without burning out.
3. It’s All About the Connections
Every single client I’ve had came through relationships. Not cold outreach, not ads, not a slick funnel. Real people who’ve known me through past roles, peer networks, or mutual connections.
This work is deeply relational, and I’m endlessly grateful for the colleagues, collaborators, and cheerleaders who continue to refer me and champion my work. You know who you are. Thank you!
4. It’s Okay to Say No
One of the biggest lessons? Not every opportunity is the right fit.
Sometimes a project looks good on paper, but you know in your gut it’ll drain your energy or crowd out space for the work that lights you up. I’ve learned that saying no creates room for the clients and causes that align with my strengths, values, and capacity.
Your time and energy are limited. Protecting them is part of what makes you an effective consultant.
5. Being Your Own Boss is Amazing… and Terrifying
There’s nothing quite like building something that’s entirely your own. The freedom, the creativity, the ability to choose who you work with. It’s incredible!
But let’s be honest: it also means that every decision, deadline, and dollar starts and ends with you. Some days that feels empowering. Other days it feels overwhelming. What helps? Remembering why I started and staying connected to the impact I get to make.
If you’re thinking about stepping into consulting—or just navigating your next chapter in fundraising or marketing—I hope these lessons offer encouragement, perspective, or a reminder that you’re not alone.
Want to swap stories or need support with your next project?
Let’s connect. I’m just a message away!
